Research in iGaming isn’t just about following trends; it’s about leading them. Whether you’re a new affiliate launching your first campaign, or a major operator rolling out international expansion, understanding your audience is step one.
4. Regulatory and Legal Intelligence Research
Laws shift monthly, especially in regions like the EU, LATAM, and Southeast Asia. Teams often need dedicated compliance analysts or automation tools to monitor and react in real time.
An example: the Dutch KOA law, which disrupted marketing channels for unlicensed brands overnight.
Geo-intelligence tools and legal feeds are now part of enterprise-grade iGaming platforms.
Final thought: Research as the Key point
In iGaming, the more you test and track, the longer you last. Research doesn’t just support decisions — it drives innovation, reduces risk, and multiplies ROI.
From A/B testing bonus flows to forecasting regulation and auditing anchor velocity, research drives every win.
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